Understand your market, know where you are going, get there.

Do you have a business plan?


Quite often people associate a business plan with a call for investment or a bank loan. While those reasons are great for wanting a plan, there are other equally, if not more, important reasons!


Having a business plan is a comprehensive, researched overview into your market that can highlight areas of growth you just can’t see when you are “in the weeds”. A business plan gives you you insight and understanding of your business and the market it operates in. It gives you clarity and a robust strategy for maximising your position in the market. It gives you projections for growth and goals to achieve.


How much further could you go?

Those who fail to plan, plan to fail.


MARket understanding

See researched and relevant information about your market and competitors.

marketing STRATEGY

Have a plan to your marketing so your message is consistent, considered and on brand.


See where you are and where you can go. You can’t know your business until you know your numbers.


Understand what staff are required to achieve your goals and realistic timelines for hiring. 

Have a plan, know where you are going!

Don’t be a time waster any more.  Plan to succeed and you will!  I look forward to chatting with you.

Throughout my career I have worked with thousands of companies and had deep insight into well over 500, from micro businesses to multi-national firms. I treasure the uniqueness and brilliance of each one and the humans who work within them. I bring lessons from all of them into my work today. I mentor business owners and managers, create and execute strategic business plans and run comprehensive training programs on how to build networks, create useful personal brands and build businesses and new revenue streams for existing businesses or careerists. 

I am a freelance business planner and adviser working with many new and established businesses of all sizes. I love the exposure I get through this work to many different markets and have worked with businesses in areas such as entertainment, manufacturing, tourism, technology, fitness, retail, jewellery, healthcare, cafes and restaurants, advertising, app development, digital products, property development, beauty, hospitality, child care, energy production, education and professional services.

I have done plans for small to medium sized businesses right up to multi-million dollar developments such as resorts, schools and universities, and green energy projects. 

“Kim McGuinness is Managing Director of Mentor Central where she co-runs a renowned yearly Mentor Program for Executive Women where she aligns senior experienced leaders with up and coming managers.  Until recently Kim ran Network Central, a business network for middle to senior managers and consultants which she founded in February 1999. Network Central was acquired by Women’s Agenda (Private Media Pty Ltd) in February 2015.  Prior to Network Central Kim headed up the Business Briefings and Events unit at Australian Business Ltd (NSW Business Chamber) and Business Sydney Newspaper. Kim is also one of Australia’s leading commentators on business, marketing and networking. She holds tertiary and post-graduate qualifications in marketing and training and is a Certified Practising Marketer with the Australian Marketing Institute. Kim is also a keen student, recently completing studies in digital marketing and nutrition. Kim is a leading speaker at many conferences and events, is a regular MC, and has developed a number of training programs for blue chip companies. Kim is co-author of Network or Perish – Learn the Secrets of Master Networkers and is featured in Secrets of Inspiring Women Exposed, What My Favourite Teacher Taught Me and What I Wish I Knew About Motherhood. More information on Kim’s LinkedIn profile.”

To say Kim has extended a lifeline to Boogie Books (a small press publisher with a BIG purpose!) is an understatement. She has stopped us sinking into the abyss – one considered step at a time. Her thoughtfulness in fully interpreting my ability / lack of ability has meant each to-do step is manageable and achievable. With a huge dollop of focus on very personal development in areas such as self-esteem and self-belief, she ensures that at the end of each power session, I am unwittingly armed with an incredible list which is driving me forward, yet I honestly believe I can do this! It is exciting to be lifted from the quietness of my own office, to a safe place where I can articulate my dreams and visions for the future, and have a sounding board with responses richly peppered with industry experience, powerful insights and genuine concern. Thank you Kim – this is fun!

Emma MacTaggart

Publisher, Boogie Books

Over recent months, Kim has helped me transform my business into a vital service and powerful tool for East/West and Asia-focused businesses. Her coaching really hit the mark, and helped me enormously. Kim has a wealth of experience, so all her suggestions were helpful. It was so reassuring to work with someone so professional – I was no longer wasting time or effort on things that weren’t important. She is also very empathetic – her advice was just right for me, for my goals, for my business. Kim is an inspirational leader, mentor, coach and business woman. She is totally professional, much respected. She is also generous and caring – such rare qualities for a successful entrepreneur.

Claire Pisani

Director, Culture Confidence

In a relatively short space of time Kim has helped me accomplish a range of smaller practical tasks, as well as map out my longer term vision. There is nothing that seems too daunting for Kim as she has probably already mastered it herself, and if not, she will find a lateral solution to any challenge. Kim has a wonderful ability to simultaneously grasp a multitude of situations, yet keep focused on the key issues to achieve optimal success. I also appreciate her fair yet quick thinking and creative approach to problem solving. I find this really helps me stay motivated, as well as maintain my momentum. I have already recommended Kim as a trusted and high level mentor to my close network and feel privileged to learn from her wealth of knowledge and experience. The first time I saw Kim in action at one of her Network Central events I remember thinking she was such a breath of fresh air within the women’s networking field. She is a rare combination of intelligence, humility, determination, warmth, motivation and vision. Despite having achieved so much in her life, both professionally and personally, she remains so accessible and generous with her time. Serendipitously, as I was seeking a mentor to help guide my growing Mama Creatives community I attended Kim’s final Network Central breakfast where she announced her plans to focus on Mentor Central. You can call it fate or stars aligning, but I see this opportunity to have Kim as my mentor my secret weapon and know with her experience, expertise and just being on my side I will achieve my Big Hairy Audacious Goals, and beyond.

Anna Kellerman

Founder & Chief Mama, Mama Creatives

In the past months, Kim has been helping refine my business vision and business development strategies, and I’m really appreciating the insight and value she has already added to our business and for our media skills training package. Sometime, it takes an outsider to really provide clarity on what needs to happen and how! Thank you Kim, your mentorship rocks!

Julianne Dowling

Director, Asset PR

…I would recommend Kim’s services to any person or company who expects a thorough and conscientious person with whom to work.  Should you wish for some creative input or perhaps a brain-storming partner – call Kim, her ideas are unlimited and her ability to put them into reality is unquestionable.

Leonie Hicks

Director, The UP Group